Entries by Rico Elmore

My Work with Frames for the World, Inc

A few ago I learned about a unique charity called Frames for the World through my friend and colleague Reade Fahs, CEO of National Vision, who is very involved with them. Mission: To donate new eyeglass frames to organizations throughout the world who provide eyeglasses to those in need. Vision: A world where everyone has the opportunity to […]

My Trip to Vision Expo East

We just returned home from an awesome week in NYC where myself and the rest of the Fatheadz team exhibited at Vision Expo East, an event put on by our same friends from the event we recently went to in San Diego, The Vision Council. The event was for the benefit of thinkaboutyoureyes.com, an American Optometric […]

Fatheadz is getting a new HQ!

Our team at Fatheadz Inc. is excited to announce we’re relocating to new and bigger digs in Speedway, Indiana this spring! The new location will be at 2828 N High School Rd, Indianapolis, IN 46224, in an old warehouse previously occupied by an engineering company near the grounds of Central State Hospital. With an expected move-in […]

Story: Our First Online Sale Was to an NFL Pro Bowler

People always ask me “what inspired you to create Fatheadz?” My answer is always “Because I have a fat head and could never find any eyeglasses that would fit”- it’s that simple. A much more interesting story is about how Fatheadz received its first online order. As I recall it was sometime in ‘05 or […]

Podcast – #1 – Interview with Jeff Clark, NASCAR veteran

The Skinny is a play on words in that listening to the show you get “The Skinny” from our guests, but also because Skinny has never been associated with host Rico Elmore, founder of Fatheadz Sunglasses. Welcome to the first episode. Today’s show is all about our guest Jeff Clark, a long time veteran of […]

Pathways Thanksgiving Food Charity Event

Thanksgiving has always been one of my favorite holidays. It is an occasion when we can spend time with a lot of our family that we don’t get to see as often as we’d like over food and fun, and this reminds us to be grateful that we always have each other during times of […]