Rico Elmore

Philanthropist & Entrepreneur

Phone: 888.383.1199
Web: fatheadz.com
Twitter: @ricoelmore
LinkedIn: Rico Elmore

Hi, I’m Rico

Entrepreneur. Budding philanthropist. Founder/CEO of Fatheadz.

This is my personal site.

My Causes

Mission: To donate new eyeglass frames to organizations throughout the world who provide eyeglasses to those in need.

Vision: A world where everyone has the opportunity to see.

Click here to donate eyeglass frames

Since 2007, the Folds of Honor has carried forth this singular, noble mission. To provide educational scholarships to spouses and children of America’s fallen and disabled service-members.

Donate with me

American Racing Ministries is a nonprofit organization focused on helping make the world a better, happier place. With the help of their Chaplains, they spend time with teams, drivers and officials of the United States Auto Club and their circle track events around the US.

Read more

The Assemblies of God was founded in 1914 in Hot Springs, Arkansas with 300 people at the founding convention. Today there are 13,023 churches in the U.S. with over 3 million members and adherents. There are more than 67 million Assemblies of God members worldwide, making the Assemblies of God the world’s largest Pentecostal denomination.

Read more

Since 1975, The Julian Center has been supporting victims of domestic violence, sexual assault, and other life crises.

Our mission is to provide the services victims need to recover and build a life absent of abuse.  Those services include counseling, safe shelter, case management, advocacy, education, transitional housing, and affordable housing.

Get Involved

My Story

Rico Elmore, seasoned entrepreneur, budding philanthropist and founder and CEO of Fatheadz, Inc., is a man with a mission.

Growing up in his family’s general contracting business instilled an entrepreneurial spirit in Elmore from a young age. Working in various industries after completing school, Elmore founded Fatheadz in the mid-2000s in response tohis discouragement ofthelack of plus-sized sunglasses that fit him comfortably. After nearly two years of patience, perseverance, faith and a little bit of luck, Fatheadz took off in 2008.

Since becoming financially able, Fatheadz has been involved with causes like Frames for the World, the Julian Center, Folds of Honor, Indiana District Assemblies of God, local law enforcement branches and more. Elmore firmly believes in giving back and supporting others in any way possible.

Today, Elmore is living proof that crazy ideas do work, and to never give up on your dreams. Fatheadz has evolved into an eyewear powerhouse as the brand has entered strategic partnerships with some of the world’s largest retailers. With more than 200 unique product offerings for men and women of all head sizes, Fatheadz products now can be found in more than 5,000 stores and counting.

My Business

I founded Fatheadz Eyewear in 2004. Back then, we only had four different frames. Now, we’re the undisputed leader in over-sized eyewear with five distinct lines for men and women, and over 100 unique product offerings. Read more about our journey, here.

My Podcast

I’ve never been skinny. But, people really like talking to me; aka giving me “the skinny.” So, I created a podcast where I interview various colleagues and friends I’ve met throughout my life. It’s a lot of fun and you can check it out on iTunes or right here on my site.

Listen

Watch

My Blog

My Work with Folds of Honor

A few days ago I read about Budweiser’s recent release of their new Freedom Reserve Red Lager, a summer edition beer influenced by George Washington’s own recipe found in his military journal from 1757. And as much as I love beer 🍺, that’s actually not what this post is about! The ad highlighted how the beer is by […]

I love racing… 🏎 🏎 🏎

I love racing- love it. Being a Hoosier that grew up in the Indianapolis area, how could I not? Racing is one of the things Indiana is known best for and I love that. I have been to many races at the Indianapolis Motor Speedway in my life.The Indianapolis Motor Speedway is sacred ground to […]

My Work with Frames for the World, Inc

A few ago I learned about a unique charity called Frames for the World through my friend and colleague Reade Fahs, CEO of National Vision, who is very involved with them. Mission: To donate new eyeglass frames to organizations throughout the world who provide eyeglasses to those in need. Vision: A world where everyone has the opportunity to […]

Press

Forbes

Title: Here are 2 sunglass companies that are on a mission

Summary: Forbes pays tribute to Fatheadz for its efforts to give back by donating a portion of proceeds from every All-American V2.0 purchase to Folds of Honor, a nonprofit organization that assists families of fallen veterans.

Invision

Title: : Take a red, white and blue view with frames from U.S. designers

Summary: Fatheadz was featured in Invision Magazine’s roundup on the hottest “Made in USA” sunglasses in honor of Independence Day.

American Trucker

Title: From flatbeds to Fatheadz

American Trucker shares how former truck driver and Fatheadz CEO Rico Elmore found his niche developing sunglasses to fit all head sizes.

Social Media