Rico Elmore

Philanthropist & Entrepreneur

Phone: 888.383.1199
Web: fatheadz.com
Twitter: @ricoelmore
LinkedIn: Rico Elmore

Hi, I’m Rico

Entrepreneur. Budding philanthropist. Founder/CEO of Fatheadz.

This is my personal site.

My Causes

Mission: To donate new eyeglass frames to organizations throughout the world who provide eyeglasses to those in need.

Vision: A world where everyone has the opportunity to see.

Click here to donate eyeglass frames

Since 2007, the Folds of Honor has carried forth this singular, noble mission. To provide educational scholarships to spouses and children of America’s fallen and disabled service-members.

Donate with me

American Racing Ministries is a nonprofit organization focused on helping make the world a better, happier place. With the help of their Chaplains, they spend time with teams, drivers and officials of the United States Auto Club and their circle track events around the US.

Read more

The Assemblies of God was founded in 1914 in Hot Springs, Arkansas with 300 people at the founding convention. Today there are 13,023 churches in the U.S. with over 3 million members and adherents. There are more than 67 million Assemblies of God members worldwide, making the Assemblies of God the world’s largest Pentecostal denomination.

Read more

Since 1975, The Julian Center has been supporting victims of domestic violence, sexual assault, and other life crises.

Our mission is to provide the services victims need to recover and build a life absent of abuse.  Those services include counseling, safe shelter, case management, advocacy, education, transitional housing, and affordable housing.

Get Involved

My Story

Rico Elmore, seasoned entrepreneur, budding philanthropist and founder and CEO of Fatheadz, Inc., is a man with a mission.

Growing up in his family’s general contracting business instilled an entrepreneurial spirit in Elmore from a young age. Working in various industries after completing school, Elmore founded Fatheadz in the mid-2000s in response tohis discouragement ofthelack of plus-sized sunglasses that fit him comfortably. After nearly two years of patience, perseverance, faith and a little bit of luck, Fatheadz took off in 2008.

Since becoming financially able, Fatheadz has been involved with causes like Frames for the World, the Julian Center, Folds of Honor, Indiana District Assemblies of God, local law enforcement branches and more. Elmore firmly believes in giving back and supporting others in any way possible.

Today, Elmore is living proof that crazy ideas do work, and to never give up on your dreams. Fatheadz has evolved into an eyewear powerhouse as the brand has entered strategic partnerships with some of the world’s largest retailers. With more than 200 unique product offerings for men and women of all head sizes, Fatheadz products now can be found in more than 5,000 stores and counting.

My Business

I founded Fatheadz Eyewear in 2004. Back then, we only had four different frames. Now, we’re the undisputed leader in over-sized eyewear with five distinct lines for men and women, and over 100 unique product offerings. Read more about our journey, here.

My Podcast

I’ve never been skinny. But, people really like talking to me; aka giving me “the skinny.” So, I created a podcast where I interview various colleagues and friends I’ve met throughout my life. It’s a lot of fun and you can check it out on iTunes or right here on my site.



My Blog

My Trip to Vision Expo East

We just returned home from an awesome week in NYC where myself and the rest of the Fatheadz team exhibited at Vision Expo East, an event put on by our same friends from the event we recently went to in San Diego, The Vision Council. The event was for the benefit of thinkaboutyoureyes.com, an American Optometric […]

Fatheadz is getting a new HQ!

Our team at Fatheadz Inc. is excited to announce we’re relocating to new and bigger digs in Speedway, Indiana this spring! The new location will be at 2828 N High School Rd, Indianapolis, IN 46224, in an old warehouse previously occupied by an engineering company near the grounds of Central State Hospital. With an expected move-in […]

Our trip to SoCal for the Vision Council of American Executive Summit 2018

  A couple of weeks ago our Senior Sales Specialist Nicki and I were able to escape the merciless Midwest winter cold for a few days during our trip so Southern California for the annual Vision Council of America Executive Summit at the famous Hotel Del Coronado on Coronado Island, a military base right across […]



Title: Here are 2 sunglass companies that are on a mission

Summary: Forbes pays tribute to Fatheadz for its efforts to give back by donating a portion of proceeds from every All-American V2.0 purchase to Folds of Honor, a nonprofit organization that assists families of fallen veterans.


Title: : Take a red, white and blue view with frames from U.S. designers

Summary: Fatheadz was featured in Invision Magazine’s roundup on the hottest “Made in USA” sunglasses in honor of Independence Day.

American Trucker

Title: From flatbeds to Fatheadz

American Trucker shares how former truck driver and Fatheadz CEO Rico Elmore found his niche developing sunglasses to fit all head sizes.

Social Media